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Re: Facebook LIKE Button, etc.
- Brad Smith
- Topic Author
- Visitor
-
Be aware the number of likes on your FB page is less important than engagement. Engagement is interaction with your page content and others posting to this page.
Quick Geek Tutorial™ (QGT): If FB showed you every post from everyone you liked, your feed would be an unmanageable stream of overflowing content.
So FB filters it using some criteria. How so?
- If you like a post that is a small level of interaction.
- If you comment on a post that is a higher level of engagement.
- If you are tagged in a photo with another person, FB knows you have a significant connection in the 'real world'.
There is of course a decay factor. Time. How long ago did this interaction take place?
This is why if you friend a high-school buddy and never interact with on FB, they drop from your feed. Want proof? Navigate to their posts. Compare the timestamps and you will see they simply do not appear in your feed.
All this criteria is a super-secret algorithm which is the final result of your FB feed... and everyone else's.
Your posts should engage your audience. Get them to interact. How?
- Post a provocative question (What table topic question would you never want to try to respond to?)
- Create a FB poll (Who should have really won that district contest?)
- Facilitate club spirit (What have you learned from others this past year?)
- Speak and Eat (Pot luck at next meeting. Who is bringing what?)
This keeps you in their feed. One important rule to follow is to not overshare. Too many posts turns off users. How many is too many depends on the individual. You need to know your audience and know them well.
This is not easy. If you know how to do this effectively there are so many companies that would like to hire you... yesterday.
Consider the content that gets you to respond on FB or anywhere else. Post that type of content on your wall.
Think of your post as the rock hitting the water in the pond. How the ripples affect the pond are more important than the initial splash.
One more thing... since you manually code the URL of the page to Like, be aware if you recode the FB like button to a page "significantly different" from the site you are on, FB will block it or take other action. This is to prevent a prankster from tricking users to like an 'inappropriate' site while on a tame/family-friendly site. Don't even go there.
I know this is a lot to absorb but hope it helps. And yes, this is probably an example of 'oversharing'
