Social Media marketing drives club interest

Brad:
For Facebook, are you talking about Groups or Pages?

We've currently got a members-only group, but we're exploring putting together a page for the public. I found with the group that members more readily engage if they know only other members can see what they're posting. That said, when we set up the FB page, we'll be taking links and resources shared in our group and posting them on the page as well.

A FB page seems to be a better fit for the marketing aspect, while the group fosters a great sense of community.

Any platform you use for marketing needs to be as public as possible.

Although Facebook sits behind a walled garden, content is public by default.
Google+ is private by default.

Changing these settings allows your content to get out... or not.

FourSquare recently changed their usage interface. This affects marketing techniques. When I search for how to market +"foursquare 3.0" some great content comes up to mull over.

Here is a terrific explanation on Facebook Groups vs Pages .

Using many tools may seem somewhat cumbersome to manage. However, if you set these up the content is most always the same thing so its copy/paste from one to the other. Should take about 15 minutes to cover several.

The first few times can be painful (what do I write?). But it is like speeches, it gets easier the more you do it. Most important thing to remember is although this is the all intimidating Social Media with its weird abbreviations and quirks... you are simply writing to people. A bit less scary now, huh?

I see there is a privacy concern mentioned in this discussion. This is a delightful article about introversion and privacy.

Would you randomly approach a stranger who checked into a venue on FourSquare?: ariherzog.com/foursquare-strangers/

The comments are a thoughtful discussion.