FTH is not nor never will be an email list server, if you need that function in your club please use a 3rd party mailer like MailChmp or Constant Contact.
Personally, I think it is more appropriate to say that it will never have list server features such as are found in MailChimp or Constant Contact. We do say that it is a list server in our Terms of Use because we do process email distribution lists, so we need to be very careful about making blanket statements that may be deemed to contradict what is in the Terms of Use document, which we are essentially distributing as "official policy".
Most of the lists we process are fixed/defined by the system and established by selections users make in the Membership Management module. The ability to define arbitrary lists (e.g. Custom Groups) is intentionally limited because that is not a big priority / focus for the system. So, yeah, it will never be the likes of MailChimp or Constant Contact. Also, once you get to about 400 or so contacts in the Membership Management module, it gets really slow to use--again, not really usable for setting up large numbers of contacts for club marketing. I know because I have checked this with some of the club websites for clubs in China, Japan, etc. some of those clubs are huge.
Everything in FreeToastHost is a balancing act... we give users a balance of some functionality and features, none of which is intended to be really advanced.