robtuttle wrote: I completed the first presentation of 3 scheduled. I recorded it an uploaded to youtube in 3 parts. Recommendations and suggestions are welcomed.
Hey Rob thanks for posting these videos. I'm presenting at a few upcoming TLIs (one this weekend). Seeing how another presents this subject allows me to see how I may want to tweak my presentation. Thank you so much for posting.
It seems more of your presentation is in the
selling phase "C'mon people sign up for FTH and here's why" more than in the
how to use FTH phase. Is that the biggest challenge in your area?
Your traffic stats are far higher than anything I've encountered. We get about a dozen new (not returning) visitors. I really only pay attention to new visitor traffic stats. Just like you state these visitors frequently view the
meet our members page.
It seems many clubs do not know what to put on their front page. I suspect this obstacle prevents sites from getting off the ground. In my presentations I cover best practices for front page content (aim toward visitors not members + call to action). I'm trying to break down those obstacles.
At TLI's they pass out a speaker survey. This year I'm passing out a supplementary survey (see attached PDF). Mostly survey questions we've discussed already here on the forum. For those that fill out the survey contact info, I plan to follow up with them in about 30 &/or 90 days to see how they did with their site since the TLI. It will be interesting to see what patterns emerge.
At our spring TLI my audience was about 1/3 no site/not started, 1/3 have site but don't use and 1/3 use site and want to know more. This time I've decided to mostly ignore the no site/not started and focus on the others. I'm thinking my presentation may inspire that first third to get started. Almost as if I'm a 'commercial' for FTH.
Speaking of commercials, I'm working on a 1-min 'commercial' illustrating
What FTH can do for your club. Currently breaking down the core FTH benefits into a script to fit simple animation sequences. If its good enough it may be something to add to our support site homepage. More later... just a teaser for now